Jewel Photography is growing and changing! I’ve been really busy lately and now I’m going to be a whole lot busier! I’m changing my business name to “Julie Apichino Photography!”
Recently, I was contacted by another photographer in Tennessee who goes by “Jewels Photography.” A year ago she obtained the federal trademark on that name (without notifying other businesses already operating with that name). These other businesses (mine included) have been busy building great reputations for many years and she’d like to reap the benefits by expanding into our geographical regions. At least one of these businesses has a good chance to have this Tennessee photographer’s trademark overturned–turn around is fair play, right?!!!
Well, I decided, “Why get bogged down in this mess, even if I’ve got a regional claim to the name?” Besides, I’d much rather spend time with my clients!
So, with your love and support, I will be changing my business name to “Julie Apichino Photography,”
UPDATE: I am still operating my business as Jewel Photography. I have worked hard to gain SEO in my area and I have put a lot of time and effort into my business so I will keep running it to the best of my ability. This means put time into taking care of my clients instead of worrying about changing my business name!